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robbat2Here are some notes I took during a presentation by Rob Cottingham of Social Signal.
Title: "Secrets to a Killer Technology Speech" / "End to End Speech Writing"
Start with an idea, and end with a powerful idea.
Don't spew bullshit, ever.
7 important techniques/items (you need all of them).
1. Know where to end off.
2.1. Structure - give audience exact idea of what you are covering, say there are 7 points ahead of time.
2.2. Explain it in the form of a story, using oral traditions to full effect. Hollywood uses 3 acts - your hero gets up tree first, then develop conflict, such as throwing rocks at the tree, and lastly the hero falls out of the tree.
2.3. a) Express problem (why it's needed, why we are vulnerable to it) b) Elaborate on problem, say how it affects audience c) Give them a solution, say how it will fix their issues.
3. Use visual thinking, avoid boring speakers. Give ways to escape, mental images, but pick ones that help your cause. Ujjal Dosajh used a childhood story of an ox-drawn cart on a dusty road.
4.1. Put the powerpoint AWAY. People are there for the STORY! Not the words on the screen. You can even do away with projectors entirely.
4.2. Exceptions are when walking through a new product, or you have visuals ABOUT the information, not charts.
5. Have passion for the idea. Convey passion even if you don't feel it.
6. Authenticity. Growing power. Transparency is big in new media. Don't have a speech like a speech writer would write, with stuff you would seldom say. Write your speech as you normally speak! Subject, Verb, Object!
7.1. Ending. The correct one! Use emotional High, Kathartic. Call to action. Encourge to go out and DO.
7.2 Don't give thank yous to poeple at the end of your speech, rather do it at the start!
Summary: idea at start, then thanks yous, then climax, then ending.
Title: "Secrets to a Killer Technology Speech" / "End to End Speech Writing"
Start with an idea, and end with a powerful idea.
Don't spew bullshit, ever.
7 important techniques/items (you need all of them).
1. Know where to end off.
2.1. Structure - give audience exact idea of what you are covering, say there are 7 points ahead of time.
2.2. Explain it in the form of a story, using oral traditions to full effect. Hollywood uses 3 acts - your hero gets up tree first, then develop conflict, such as throwing rocks at the tree, and lastly the hero falls out of the tree.
2.3. a) Express problem (why it's needed, why we are vulnerable to it) b) Elaborate on problem, say how it affects audience c) Give them a solution, say how it will fix their issues.
3. Use visual thinking, avoid boring speakers. Give ways to escape, mental images, but pick ones that help your cause. Ujjal Dosajh used a childhood story of an ox-drawn cart on a dusty road.
4.1. Put the powerpoint AWAY. People are there for the STORY! Not the words on the screen. You can even do away with projectors entirely.
4.2. Exceptions are when walking through a new product, or you have visuals ABOUT the information, not charts.
5. Have passion for the idea. Convey passion even if you don't feel it.
6. Authenticity. Growing power. Transparency is big in new media. Don't have a speech like a speech writer would write, with stuff you would seldom say. Write your speech as you normally speak! Subject, Verb, Object!
7.1. Ending. The correct one! Use emotional High, Kathartic. Call to action. Encourge to go out and DO.
7.2 Don't give thank yous to poeple at the end of your speech, rather do it at the start!
Summary: idea at start, then thanks yous, then climax, then ending.